Our shared vision is to make the Greater Green Bay Area the healthiest community in the nation!

Our Story

Wello began eight years ago as Live54218, a local initiative to address childhood obesity, focused on increasing physical activity and healthy eating. Together with many community partners, local leaders, and advocates, we ignited efforts to enhance the health of our population.

As our work continued, so has our understanding of what creates health for people and communities. A growing body of research combined with local, on-the-ground experience confirmed the importance of place and social determinants (the structural conditions in which people are born, grow, live, work and age) on our health and well-being. Health and well-being happen (or don’t) in our communities meaning your zip code can have a greater impact on your health, well-being and life expectancy than your genetic code. Place matters.

We have adapted our strategic plan to better meet our community's needs ensuring everyone can achieve their full potential by focusing on the root-causes of what creates equitable, healthy communities.

Wello embraces local community context, traditions, and assets all while innovating for the future. Wello builds upon our past successes: a proven track-record of bringing collective strategies to scale and catalyzes the work of other individuals, groups and leaders. This emphasis on community organizing leverages the science of behavioral psychology, specifically how and why individuals make decisions, to improve the well-being of Greater Green Bay. Most importantly, to be effective, this approach demands an authentic equity lens. For this reason, we actively seek to connect with and amplify leaders and voices from all parts of Greater Green Bay’s diverse community.

Well-being starts with we.

Meet the team

Natalie Bomstad

Wello! My name is Natalie Bomstad and I serve as the Executive Director for Wello. I am responsible for overseeing the execution of our strategic plan by developing partnerships that result in equitable, innovative and sustainable approaches to foster a culture of health and well-being for all in Greater Green Bay. I also focus on implementing effective policies, systems, and environments to address health to increase the reach and impact of Wello. I would categorize myself as a lifelong learner driven by curiosity and a passion for action.

My husband, Andrew, and I enjoy traveling learning from the diversity of the world's people and places. We also have a human-like dog named Charlie (aka the ankylosaurus dog) who enjoys playing catch. I earned a degree in Biological Sciences at Michigan Technological University in Houghton, MI and completed my Master of Public Health degree in Public Health Administration and Policy from the University of Minnesota in Minneapolis, MN. Interesting fact: As a child, I wanted to become a Disney Imagineer combing interests in design, systems, and all things Disney.

Mario Gonzalez

Wello! My name is Mario Gonzalez and I’m the Communications and Marketing Manager for Wello. My work relates to the storytelling component of our organization. I handle our communications ranging from writing press releases, newspaper columns and designing reports to running our social media accounts, managing our website, and creating content. Other responsibilities include working with media, representing Wello at community events, and serving on various committees in the area.

My wife and I are thrilled to be welcoming our first child and look forward to raising our growing family in Greater Green Bay. We also have a puppy named Rex. I graduated from the University of Illinois at Urbana-Champaign with a degree in Broadcast Journalism. An interesting fact about me is I worked as a television reporter and made my on-air debut on 11/11/11.

Beth Heller

Wello! My name is Beth Heller and I am the Strategic Partnership Manager for the organization. It's my job to help forge and support the collaboration ( or the "We" as we like to call it) that results in equitable, inclusive and innovative efforts to move the needle on well-being for all in Greater Green Bay. My education background includes a Masters Degree in Nutrition from the University of Illinois at Chicago and 20+ years of experience as a yoga and meditation teacher. Prior to working at Wello, I co-founded an integrative healthcare business in Chicago that helped change the standard of medical care for fertility and pregnancy. This experience honed my business chops and taught me to embrace an entrepreneurial spirit. I strive to imagine what is possible and set about making the system changes needed to change ideas into reality. My passions include travel, reading, writing, watching anyone, anywhere play soccer and trying to make my yoga practice more than just a workout by taking mindfulness into my daily life.

More content coming soon!