Equity and Inclusion at the Market

Community Story

senior couple shopping for produce at a farmers market

In 2017, Wello partnered with the Aging & Disability Resource Center of Brown County (ADRC) to connect aging and disabled populations to their local farmers markets. A Community Connector spent time engaging in small group education sessions and one-on-one chats at local senior housing centers. They educated seniors and individuals with disabilities about area markets and let them know they could use their electronic benefit transfer dollars and take advantage of Double Your Bucks incentives. The highlight of the season was a group trip to the Market on Military organized for residents at a local assisted living facility. The event included pre-market education, a commute to the market utilizing public transit, and group shopping to learn how to use benefits.

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