About

Our mission

  • Wello is Greater Green Bay’s only well-being network, helping our community thrive by mobilizing people while connecting organizations and resources to identify and solve complex problems that negatively affect quality of life. We are creating a place that improves health outcomes and community well-being, increasingly attracts and retains a skilled workforce, and grows the potential of all.

    We believe that everyone should have the opportunity to be their best self and live their best lives. Together, we are building a legacy of well-being.

Our Values

  • Equitable Prosperity

    We strive to ensure all voices in our community are heard and valued. Everyone, regardless of race, socioeconomic status, education or the neighborhood they call home, deserves the opportunity to participate, prosper, be well, and reach their full potential.

  • Community-Driven

    We elevate aspirations and priorities and then build the capacity of all residents, organizations, businesses, and municipalities to contribute their unique strengths.

  • Shared Risk, Work, and Celebration

    We grow trust by sharing work and risks and celebrating each other’s successes. We are committed to practicing mutual respect, supporting each other’s unique roles, and engaging in dialogue.

  • Hope and Inspiration

    Taking action to enhance community conditions and mindsets requires optimism, creativity, and determination. To ignite a movement, we will foster hope, inspiration, innovation, and courage to act.

  • Meaningful Measurement

    We are results oriented with the diligence to measure what matters and use that data and feedback to make necessary adjustments over time.

  • Long-Term Commitment

    Challenges are expected and welcomed. Wello is concerned with generational change which will require robust community engagement and innovative solutions, all focused on the greater good.

Our community commitment

Wello represents a community commitment to the health and well-being of the Wisconsinites that call Greater Green Bay home. Three elected officials have come together to issue a joint proclamation highlighting our collective value of health as foundational elements of healthy kids and families, a healthy workforce and a healthy, thriving economy.

Meet the team

Portrait of Natalie, Wello team member

Natalie Bomstad

Wello! My name is Natalie Bomstad and I serve as the Executive Director for Wello. I am responsible for overseeing the execution of our strategic plan by developing partnerships that result in equitable, innovative and sustainable approaches to foster a culture of health and well-being for all in Greater Green Bay. I also focus on implementing effective policies, systems, and environments to address health to increase the reach and impact of Wello. I would categorize myself as a lifelong learner driven by curiosity and a passion for action.

Portrait of Mario, Wello team member

Mario Gonzalez

Wello! My name is Mario Gonzalez and I’m the Communications and Marketing Manager for Wello. My work relates to the storytelling component of our organization. I handle our communications ranging from writing press releases, newspaper columns and designing reports to running our social media accounts, managing our website, and creating content. Other responsibilities include working with media, representing Wello at community events, and serving on various committees in the area.

Portrait of Beth, Wello team member

Beth Heller

Wello! My name is Beth Heller and I am the Strategic Partnership Manager for the organization. It's my job to help forge and support the collaboration ( or the "We" as we like to call it) that results in equitable, inclusive and innovative efforts to move the needle on well-being for all in Greater Green Bay. My education background includes a Masters Degree in Nutrition from the University of Illinois at Chicago and 20+ years of experience as a yoga and meditation teacher.

Leadership team

Amber Paluch – Vice Chair
  • Greater Green Bay Community Foundation
  • VP – Community Engagement
Aaron Popkey
  • Green Bay Packers
  • Director of Public Affairs
Joe Faulds
  • City of Green Bay
  • Human Resources Director/Asst. City Attorney
Carla Buboltz
  • Wrightstown Community School District
  • Superintendent
Chrystal Woller
  • St. Norbert College
  • Senior Director of Health and Wellness Services
David Bishop
  • UnitedHealthcare
  • Dir of Account Management – Small Business and Key Accounts
Eric VandenHeuvel
  • Boys & Girls Club of Greater Green Bay
  • Chief Academic Officer
Gail McNutt
  • Vistage
  • Chair - Peer Advisory Group
Jacob Bauman – Chair
  • Schreiber Foods
  • International Sales Manager
Jayme Sellen
  • Greater Green Bay Chamber
  • VP of Government and Community Relations
Kelly McBride-Moore
  • Bellin Health
  • Communications Specialist, Market Development
Kim Allen
  • Humana
  • VP Product Strategy and Management
Andrea Karner
  • Schneider
  • Vice President – Internal Audit
Sarah Inman
  • Brown County United Way
  • Vice President of Community Investment & Strategic Impact
Jessica Schultz
  • Aurora Bay Care Medical Center
  • Employer Services Wellness Coach
Rachael Cochart
  • Hospital Sisters Health System - Eastern WI Division
  • Division Director of Responsibilty

Our story

group of people in the Brown County community

Wello began eight years ago as Live54218, a local initiative to address childhood obesity, focused on increasing physical activity and healthy eating. Together with many community partners, local leaders, and advocates, we ignited efforts to enhance the health of our population.

As our work continued, so has our understanding of what creates health for people and communities. A growing body of research combined with local, on-the-ground experience confirmed the importance of place and social determinants (the structural conditions in which people are born, grow, live, work and age) on our health and well-being. Health and well-being happen (or don’t) in our communities meaning your zip code can have a greater impact on your health, well-being and life expectancy than your genetic code. Place matters.

We have adapted our strategic plan to better meet our community's needs ensuring everyone can achieve their full potential by focusing on the root-causes of what creates equitable, healthy communities.

Wello embraces local community context, traditions, and assets all while innovating for the future. Wello builds upon our past successes: a proven track-record of bringing collective strategies to scale and catalyzes the work of other individuals, groups and leaders. This emphasis on community organizing leverages the science of behavioral psychology, specifically how and why individuals make decisions, to improve the well-being of Greater Green Bay. Most importantly, to be effective, this approach demands an authentic equity lens. For this reason, we actively seek to connect with and amplify leaders and voices from all parts of Greater Green Bay’s diverse community.

Well-being starts with we.