For 15 years, the International Food Information Council’s Food and Health Survey has polled U.S. consumers with the goal of surfacing their perceptions, beliefs, and practices around food and food purchasing decisions. It’s a good read in any year, but this year the survey took place against the backdrop of a global pandemic and included questions about the ways in which the pandemic has impacted personal food habits.
Key findings from this report include:
85% of respondents changed their eating habits around eating and/or food prep as a result of the pandemic, including behaviors like washing fresh produce more or eating more premade meals.
41% of respondents ages 18-35 and 25% ages 50+ reported snacking more.
31% of women and 22% of men reported thinking of food more.
24% of women and 17% of men reported eating more food than usual.
At Wello, we recognize that these trends must be read in the context of COVID-19. They also represent a mixed bag. Cooking more at home? Great! Eating more pre-prepared frozen meals? Not so great. Time will tell if we see a lasting impact on our eating habits - it’s just great to know someone’s tracking!